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Barnes & Noble, Inc. Message Board

  • levi63633 levi63633 Mar 29, 2013 7:34 PM Flag

    Barnes and Noble lost its core mojo.

    Starting to look like a toy store with a cafe with an unmanned tablet section in prime real estate. Children's book areas look dated and lack diversity and stock. Too bad they did not focus on what they did best, which was books, and stop trying to compete with tech companies who had more in petty cash than the market value of BKS. Poor direction and strategy. They lost a wonderful opportunity to capture the bulk of the Borders business..... But the Nook was too much of a distraction. A real shame. They lost their mojo...... Their best hope is a buyout from a company who can return them to their roots, update the tired store look, and combine tech with traditional books and publishing. They need a CEO who is a book person.....

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