Chuck, Look at the stock price, it's cratering. If LUV has an ONGOING fuel hedging program, wouldn't they have continued to hedge while oil was going right up the ladder. Wouldn't it be tempting to HEDGE MORE in the panic of rising prices. After all the hedges are making you look like a genius, why not pile it on. The average cost per barrel of oil for LUV now translates to $73. As we go below $50, we'll be marking that difference to market. We're looking at LOSSES here, pretty nice ones.
Luv is hedged at $65 a barrel for 2009...Genious. I also think $65 is where the market will be for the remainder of 08 and all of 09. Their hedging is what made them the leader of alll airlines...wake-up. This company is a steal at 9.50...passengers will flock to them, because they can beat any competitor hands-down. Their Bus.Model is the strongest in the industry.