Dudes, why do you invest? What is wrong with making money ? First you argue bag fees are bad yet every airline except Southwest benefits from them. Now you apparently are arguing that if I buy LUV stock for $14.38 a share, I should be overjoyed to collect a $0.16 dividend per year.
Let me educate you : I also own stock in Ryan Air and last November a $2.20 / share special dividend was distributed to share holders when RYAAY Stock was at $33./sh. ...and that wasn't the first time. And of course, the stock price has appreciated since then to $45./sh.
I believe Southwest has better market position than Ryan Air. The difference is Ryan Air has an aggressive CEO in Michael O'Leary and Southwest has this Dagwood Bumstead - type pansy Gary Kelly. Kelly insists on projecting this " Happy Family " , " Lil Airline That Could" image that worked well back in the 80's and 90's when Herb Kelleher 's Southwest Air was indeed a happy lil' airline family that was growing 25% a year. Tjat is no longer the case. Southwest is now the largest carrier in the US. It needs to act like it and capitalize on that advantage.
It's just business, dude. You need to put your $652.39 in a Christmas club savings account and leave the investing to us men.