very little of RGR sales is in assault rifles that might be regulated.....stock oversold and will rebound to 50 quickly
Sturm, Ruger and Company (10-k, year-end 2011)
Total Sales ($ MM)
Percent of Net Sales
Sturm Ruger does not break out their long rifles to the same level of detail that S&W does. It is noteworthy that when the 1994 Assault Weapon Ban was enacted, all of their long guns were exempted by name. If new legislation is passed, Ruger may not be so lucky. In particular, the Ruger SR-556 will likely be a candidate for control. This is one of their more expensive firearms. While the 10-k does not specifically indicate what percentage of their sales it comprises, it does suggest that it is not significant.
Good info and anecdotally I can say everyone wants an SR556, but not many are willing to spend the money. I have two and they are masterpieces in my opinion. Best of breed against even more expensive AR15s. However, yea they don't sell a lot.
After looking at projected sales, recent history, low PE, and recent chart, I think RGR will be a great buy once we reach a bottom after we get some clarity on what legislation will be proposed by the President's committee. My biggest concern is over paying right now. If I miss it and it runs, there's always another special situation.