They should both do well. RGR has no debt and is growing revenues and earnings at a faster rate thats why its twice as expensive. RGR could be brought private since it has no debt and is positioned to become the APPLE of the gun segment since it owns each category. Buy both. RGR will double this year, swhc will go up 30%. IMHO.
I would like to agree on ruger but will the market give that much more credit to ruger for forward earnings? Rgr does have better mgmt and a very diverse product line. Swhc has practically no debt but it does not score as high in mgmt or product line. I will hold both and hope