Buckle is a very conservative run company with strong management. In the past ten years sales have grown over 140%. To put this in comparison Wal-Mart sales for the past decade have been 146%. The key difference between the two however is that Wal-Mart has increased its number of stores by 115% during that time while Buckle has only increased its number of stores by 64%. This puts them as a strong long-term investment, read why:
I'm thinking this would have to be in the lower 30's before it would become a solid "Buy" from a statistical viewpoint.
BKE has typically had some pretty weak performance going through mid-year. It's just a question of time to see weather or not recent results will be enough to buck that trend.
I remember in late '09 BKE was posting great numbers, but the stock seemed to get pounded down even on good news. I think BKE was a little more "off the radar" then though too.