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The Buckle, Inc. Message Board

  • nsthil nsthil Mar 2, 2010 6:56 PM Flag

    BKE closed 4 stores in January

    that represents almost 1% of their store base. There are also costs associated with those closures. If they have reduced store count by 1% and also have weak SSS it would seem to me that their overall sales could actually be flat to negative in February compared to last year.

    Last year this time brands like Ed Hardy and Affliction moved a lot of product and BKE was positioned very well to take advantage.

    Not so much this year. For the first time in a long time paid transactions are heading down which indicates lower traffic or a possible shift in consumer preference. BKE branded product also losing some appeal and that is higher margin for them. When they move into Urban markets that brand will have little appeal.

    UPTs were down -3.5% in January.

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