I think this stock is held back partly because of technical traders and some analysts, including a Goldman Sachs analyst who last fall initiated coverage with a "sell" rating, warning that it sees "red flags" that indicate the retailer's performance could soon decline. A very powerful company, Goldman Sachs can't be trusted. They probably manipulated the stock down in order to pick it up on the cheap. Stock is now trading at a 10 P/E -- which is ridiculously cheap compared to its peers. Look no further than JCREW with 41 P/E and Sears with 33 P/E to see that BKE is WAY undervalued. Goldman Sachs and other East Coast analysts just can't believe a retailer from KEARNEY, NEBRASKA, understands fashion. But consistently growing profits, including today's 90 cents per share profit, beating estimates by 6 cents, prove this company is the real deal. I can't think of a company with a more Steller Balance Sheet than the Buckle: $135 million in cash and $22.6 million in investments, and NO DEBT. NO DEBT means NO Financial RISK. I bought at 28, 29 and 31 and may buy more if the Goldman Sachs of the World continue to beat it down.