The Buckle (BKE) Announces 7.2% Increase in Comps for March 2010 7:03 am ET 04/08/2010 - StreetInsider The Buckle, Inc. (NYSE: BKE) announced today that comparable store net sales, for stores open at least one year, for the five-week period ended April 3, 2010 increased 7.2 percent from comparable store net sales for the five-week period ended April 4, 2009. Net sales for the five-week fiscal month ended April 3, 2010 increased 12.4 percent to $86.9 million from net sales of $77.3 million for the prior year five-week fiscal month ended April 4, 2009.
Comparable store net sales year-to-date for the nine-week period ended April 3, 2010 increased 6.3 percent from comparable store net sales for the nine-week period ended April 4, 2009. Net sales for the nine-week fiscal period ended April 3, 2010 increased 11.2 percent to $156.3 million from net sales of $140.6 million for the prior year nine-week fiscal period ended April 4, 2009.
Yesterday's stock movement was a matter of "consensus comp beating" game. Consensus wasn't that a unified voice. I saw mostly 5% (so beat 2%), but briefing.com indicated 7%. BKE sells mostly to college kids or adult, so Easter has lesser impact on BKE than other teen stocks (such as ARO was positively impacted by high-single-digit percentage. In last CC, BKE management thought it impacting by 2%. That sounds a bit low. Given 3%, then the real comp would have been 4% if Easter doesn't shift into March.
AUR (sort of average price) was up 4% (I think due to some premium denims), and this is the only "UP" AUR among all teen stocks. ARO was flat, ANF down 14%, AEO down LSD. What happens is the street continuingly saying that AUR at BKE can't move up anymore, yet it continues move up.
Comp at men's segment was slow. That is main sore point some analysts talking against BKE.
not that this particularly surprises me after the run over the last month or so...we probably needed something like double digits not to sell off at all...look at ARO...slightly down off of +19% comps and raised guidance