Short will have to cover in the next two weeks, see data
Most shorts shorted between $28 and $35. For those shorted around $30, they are still hoping BKE drop prior to earning, however, if we run up toward earning ( Nov 18 ), they will be forced to cover at $35 and above. Even BKE deliver a so so quater, they will issue bullish outlet for next quater. BKE caters to not only teeens but mostly 20 something crowd, with stock soaring in the last several weeks, these well heeled young crowd will start to open their wallet. Just think the Coach and Tiffany story.
The short ratio on BKE is truly prodigious. I remember when I first started investing years ago, Motley Fool recommended not shorting any stock with more than five days short interest. I agree, and by that standard BKE is a loaded gun aimed right at the short crowd.