Anywhere else it's $19.99, but at GME it's $24.99
This is just one item. From my experiences, some games and accessories are less expensive at Gamestop and othters are not. Please look at the big picture. At a retail setting, you cannot compare with what Gamestop has to offer. Trade ins. Used games. Extensive selection of games. The one by my mall is always busy. I just stopped by this weekend. They were packed with games and ready for the Holiday season to start. Go Gamestop !
I can understand GME just sticking to the MSRP, which they usually do, but completely ignoring the suggested price and adding 20% on an item because of its potential popularity is just ridiculous and stupid.
That has always been GME's business model though. They are rarely ever the cheapest for anything on face value. But they become a lot more attractive when you take the trade-in model into account.
There are always going to be consumers who shop purely on price and will spend 3 days hunting for the best deal - that is not GMEs market and they'd only be shooting themselves in the foot margin-wise if they started chasing it.
Agreed but at the very least, especially since we're talking about people and their gadgets, they are probably fairly tech savvy and know how to use the Internet to comparison shop and would not waste their money at GME for something that everyone else charges at least $5 less.
Because GME is always, always, the most expensive place for new stuff.
Batman e.g., I just ordered it from Amazon. It's $53 with free shipping, no sales tax in most states, and comes with a $10 credit to a future games purchase. That makes it $43 for most consumers. At GME, with sales tax in all states, it's closer to $65. I don't care what you're trading in for store credit, at that point you may as well keep those items and buy from Amazon instead. Also TRU last week were giving a $30 gift card to its own Rewards members (free signup if you're not), with Batman.
On Cheapassgamer.com some guy wrote in about his Batman experience. He'd pre-ordered it and the store gave him (via his wife doing the pickup) an opened copy the morning it came out. Maybe the staff had been playing it for a few days, who knows. And he paid $65 for that. Understandably he wasn't pleased.