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GameStop Corp. Message Board

  • highbidder3000 highbidder3000 Dec 7, 2009 5:41 PM Flag

    LIke to hear some opinions on ATVI at $10.90

    Is it a buy or not? It is no doubt the strongest game development company right now.

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    • I bought a small ATVI position in May for $10.30 and haven't sold yet. I didn't think it would get back to this level around Xmas.

      StarCraft 2 should be huge, but if the wonderful sales from MW2 don't lift the share price, I don't know what will.

      Right now I am overexposed on video games as GME, ATVI, and NTDOY all look cheap. I won't be adding anymore unless prices fall to crazy levels.

    • I'm neutral on ATVI here. They're not particularly cheap considering growth is a question mark. The Hawks franchise and Ride looks in big trouble. Can next years CoD grow past this years? I wouldn't bet on it, especially if the rumored setting of Vietnam is accurate. Particularly in Europe that's not as interesting as Modern Warfare. And the music genre looks to be in steep decline, with DJ Hero likely a bomb considering it's heavily discounted already. Their console division, ex MW2, has been a disaster this year with bombs and delays.

      OTOH, I have high hopes for Blizzard next year and, which I expect will start charging Live type subs and will be a high margin earner. This could certainly offset console weakness and contribution isn't being talked about by any analysts... yet, AFAIK.

      $10 is as low as it's likely to go so I'll be more bullish if it drifts there.

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