GME is EA’s main retailer representing 16% of packaged sales in 2011 far ahead of the next closest retailer WMT at 10%. EA is arguably one of the most influential publishers in the industry and has aggressively promoted digital initiatives with its e-store origins.
Quick look from EA quarter release non gaap Packaged Goods and Other Revenue $1274 million vs $103 million in full game digital downloads
The mass adoption of digital games has a long way too go. Packaged games still dominate the market. EA’s full game digital numbers are an abnormality compared to other quarters because of the release of the Star Wars game.
Well, the Wii U has been confirmed starting the next console cycle hopefully we will see the same thing as 2006 to 2009.