Been undervalued for about the last 3 years. That is the definition of a value trap. Low and stays low, even going lower, just when it can't go any lower. They might take themselves private, but IMO, that is their only hope. And bear in mind, if they take themselves private, they want to do it at lower prices if possible, not higher.
The industry peaks at around 2, 2.5 years after the release of a console cycle. GME has a substantially larger market share than the last console cycle as they have acquired all of the boutique video game retail firms and gained share from the big box stores.
We live in an over hyped over connected world where rumors on video game blogs become printed as facts on financial websites.