Why would a casual gamer spend $250 on a console that plays the same lo-quality games that they already have on their phones and tablets? A PS3 and Xbox are cheaper than that, with an enormous library of quality titles at reduced prices. Android games are also not made specifically for the Mojo, so there will be some fiddling, some incompatibility, some "not ideal" controlling solutions. The Mojo could be strong as a "whim" product; $250 is not a "whim" price.
Their XBox, PS4 and PC accessories are definitely aimed at the passionate gamer, the ones who ARE willing to invest $1000 in a full game setup and games. MCZ has generally avoided the very low ends in these markets, and has steadily pulled their brands up-market through better design and build
Why would a companies products all have to target a specific segment? MOJO is going after a different market from their other product lines, the one that everyone was criticizing Darren a year ago for not pursuing more aggressively.