I am not trying to kick you when you are down. Far from it. I just can not understand why you would cling to a stock that is clearly in decline. I know, I know...you see value and the market is wrong. Clearly, there are issues at Deckers. We ALL make mistake. I have made a ton. I think some critical analysis is needed here. One of the greatest mistakes an investor can make is not admitting when they made a mistake. Of all the retail stocks out there....this one has the best future? I know you have done well with UA, but that is clearly a superior company by any metric (besides valuation). I would strongly advise you at least buy puts. Good luck...I hope this one turns around for you.