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Deckers Outdoor Corp. Message Board

  • asian_apprentice asian_apprentice Oct 31, 2012 6:04 PM Flag

    Long line in Madison and 58th store

    Waited almost 20 minutes in cold weather in NYC. Wife and I went inside for first time and classic lines were impressive. I really felt that their new lines are over the top and quite repusive. Despite the apparent demand for these boots/shoes now, my question is where does Mr. Martinez take this company in the next 5-10 years? It seems to be filling the needs of a smaller category/market segment. Not as diverse as I would like.

    Disclosure: sold puts @ 32.50 strike

    Sentiment: Hold

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    • I think where Martinez is "taking this company" is down the toillet.
      Wasting money on elaborate headquarters, $85 million stock buyback , grossly overpaying for Sanuk brand , shuttering Simple brand etc... is disgraceful.
      This guy Martinez seems to have an inflated ego and is being irresonsible with Deckers assets.

    • The store you entered was a concept store. Deckers has been working on many new styles to complement their Classic line. Their goal is to design new fashion footwear on a continual basis.

      I also saw pictures of people lining up to get in the store.

      If I was Martinez I might even buy the company myself at this price.

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