Rick, the train is leaving the station, and there is no turning back. The fundamental, i.e., the brand is strong, at least steady, and deserves a higher valuation. The margin will improve a lot this year, as sheepskin cost goes down, and each 1% increment of margin is, $10 million profit. How many million shares are out there? Not too many!!! How many million shares are short? Quite a lot. Shorts should be very sorry if they do not cover soon!