the stock goes from $115 to $38 on very little reason other than an enormous amount of shares sold short. by all appearance, uggs are having their best year sales wise ever because the boots are all over the place on the ground. uggs were supposed to be dying a slow death instead. ain't gonna happen. i would hold. stock is already priced for death and the short percent of float is already at triple nose bleed levels. i'm holding into earnings and likes my chances here.
It's not that cut and dry an answer. Many things go into making that decision. There isn't anyone in here that can give you that kind of advice without knowing a great deal about you and your situation. If you really aren't sure what to do. Meet with a CFP or your accountant.