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Deckers Outdoor Corp. Message Board

  • tracycai tracycai Jan 20, 2013 2:12 PM Flag

    From a fashion blog interesting article

    Decker’s have been delivering regular new ranges of these fantastic boots to buyers for a long time now with both subtle and dramatic changes in style, texture and finish to feed the addiction to these boots which many people have. From the basic but still very classic styles such as the Ugg Classic Tall and Short versions in many many colours such as chestnut, chocolate and black to the Ugg Cardy and Cardy II ranges to the latest leather biker styles like the sexy Kensington style

    But its not just the new customers that Decker’s are trying to attract but the existing buyers too. Decker’s want to keep them coming back for more and this seems to be working because there are so many people out there with more than two or three different pairs of Uggs and even more in a lot of cases. With the vast range of Uggs currently on sale though, its easy to own a few pairs which can look different and be worn for different types of occasions and not feel that they were all the same kind of boot. This versatility of the Ugg brand is part of its charm because its easy to love more than one style.

    As well as building on the idea of selling new styles to its existing customers and keeping them coming back again and again for more Uggs, Decker’s have also been focusing on targeting the younger more active consumer who either has their own money to spend or their unsuspecting parents money! This is a massive area in today’s fashion industry and the footwear industry gets its fair share of the profits too. It is clearly a lucrative area to be aware of and Uggs are appealing to these youngsters in a big way as sales have clearly proven since sales of sheepskin Ugg boots currently represent more than 90% of the business and they have recently risen by a further 20%.

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