i don't think it likely that the short here is getting bamboozled. this stock is a mess and management failed to handle the mess in all respects. and apparently the mess continues. i used to own shares and finally said enough. at the time i thought i had made a mistake, but i was so tired of this stock that i didn't care anymore. but still watching the action, i can only say good luck to longs here. with this company, anything could and usually does happen. think the short here is getting bamboozled? i doubt it...
you may be right but i think they are trying to scare people into selling before earnings. Yes it is painful to watch this stock as they do manipulate it a lot. Management is at fault here as they should learn to put a stop to it. I've said it before even the smallest biotechs are always announcing any progress they make; DECK needs to learn from this; an occasional PR piece is helpful. It also doesn't help that they took 3 months to announce their earnings from 3 months ago!
YES I agree 100% their PR department SUCKS! that alone is reason for them to get bought out.. They don't know how to protect their brand or they need to get out of the business. Today i saw a lady with UGG gloves; well for crying out loud, they should have at least announce something like.. "UGG introduces gloves.. in DIRECT competition to Coach!"
Their PR machine is STUPID!
What makes you think the fall has anything to do with management or even the shorts for that matter.?There are a lot of 40 calls out there and the MM does not like to lose money.A lot of reasons this could be down but regardless,not a lot of buyers stepping up to support it.