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Deckers Outdoor Corp. Message Board

  • johndoolittle46 johndoolittle46 Apr 25, 2013 5:42 PM Flag

    MAnagement staying firm on requirement of carrying more than bestselling items

    Policy is for stores to carry a bigger range of products in order to get access to the best selling. It is a great policy as just take a look at the Uggs website. Broad range of products, those that have reviews(mosts) are EXTREMELY postive and it shows that just putting the product in front of the consumer and giving them a chance to see it will LEAD to more purchases.

    All in all, this was a great reaffirming cc. DECK management is on top of things(I would have preferred they already used up the 79M to buyback shares this quarter and ACTUALLY borrowed more money to initiate another buback, but that is the risk taker in me.

    They are thinking of managing a company with over 2000 employees.


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