UGG Pure will be a huge hit. The consumer already loves the product every season and the different versions. But the lower price point with the UGG brand name is going to re-coup a lot of growth that we should have gotten had we been lower priced for years as well as growth that was stolen by kockoffs.
This is the way one makes money. You don't look at p/e, you don't look at current earnings or cash postion. But you crunch the numbers, yhou take stock of the economic situation, and realize that the lower price point of UGG PURE should lead to an explosion in growth(not the conservative 7% management is talking about which is a joke after this past winter).
Growth and plenty of cash on its way over the next 24 months which is why you have not seen one big insider sale in over 18 months and management/insiders holding on to 2.6% of this company.
This is investing. It is like watching paint dry but buying something for 20 cents when you know it is worth $1 in 24-36 months is how it gets done. 1684 ;)