Again, nothing going on today. another half day knocked down before "judgement day" as warren buffet likes to call it.
Why is Coke worth what it is worth today? Well, it is not because they sell 1B cokes a day(or something to that effect) as if the selling of coke did not produce cash, that would then be able to be given back to shareholders in the form of future dividends(returns), then nobody would look twice.
But everyday goes by, and old reliable Coke is sold a certain number of times and every 3 months, coke pays an income(dividend) to those who hold it. Now those who buy into it today will get a return that will basically match the 30 year bond, but those buying into Deckers today are getting at the very least half a billion in cash in the next 5 years and a busines that produces said cash, all for just 1.9B. They call this a steal(Goldman Sachs knows it as do the insiders).
So you don't pay attention to the volume(which is oddly non-existent right now). But you realize that in 227 days, there will be 300M on the books and likely 1-1.25M shares less outstanding. So we will have a company with an EPS of about 4 with 300M in cash, 11M shares short(though I do not seem them holding through the coming 3rd and 4th quarters).
So we should be at 100 come Jan. 1 2014, but as in life, good things are worth waiting for and now we just wait.