Not really covering that cheaply as there are still 10M+ short and the stock is now flat or up on the year and some of these guys are tag alongs and have not actually made any money and as they cover(with no voume so they can't be covering much), stock keeps shooting higher because Goldman isn't selling, insiders aren't selling, and 250M in cash is on its way in 226 days ;)
Like throwing a smoke bomb and people just running for the hills. The shorts are traped and are literally preying they don't get netflix's or tesla'd or green mountained, or..you get the hint. But with a management that has shown that it is more than willing to buy 221M of stock at an average price of 48.79, with 79M ready to be used to buy back more and the balance sheet reading 60M cash, 10M debt; pure bliss ahead for longs.
The weather is defintely going to change some of the store owners on the fence with their pre-ordering to go through with them. Managements conservative estimates will be blow away yet again, and at that point, come september, this stock will be at 75 and come december will be at 100.
10M shorts will cover as they know this company is not a fad. The balance sheet is now pristine once again(despite 260M debt just 8 months ago), 79M buyback still available, 250M cash on its way, UGG pure on its way. Just 1680 days till they are totally fried.
"Not really covering that cheaply as there are still 10M+ short and the stock is now flat or up on the year and some of these guys are tag alongs and have not actually made any money an"
are you serious? you have no idea what you are talking about. the short/shorts here blasted this stock into oblivion from $110!!! they made a complete killing here. you have no idea of what their basis is. this stock has been a disaster for longs and it looks like it may only be the first round. this stock was halved and the shorts have already covered probably more than a third of their short and the stock is only at $55!!! it was $110!! you need to wake up!! whoever buried this stock in winter of 2011 by shorting it has made tons of money here.