Now what does this have to do with UGGS or Deckers? Well, basicaly 5 years ago, this guy was a nobody. His company had 5 employees. They made greek yogurt. But over time, people saw the QUALITY and TASTE and HEALTH of the product that Hamdi Ulkanya, the founder and CEO of CHOBANI is actually now a billionaire.
What is my point? Chobani is not a cheap yogurt. It's brand stands for quality, best of the best product, no preservatives, completely natural ingredients. People love them. In fact, people are willing to PAY UP for them making this guy a billionaire from yogurt.
So with UGGS, PEOPLE love them. They are high quality, made of top notch material, company has GREAT Customer SERVICE, comes out with new innovations yearly. Company stands by its product. The knockoffs will always appeal to the...whomever likes knockoffs. But for those who want comfort and relaibility, they are only going to continue to buy UGGS products. 9 years straight now. 2 years of 1B+ sales, going for a 3rd and a record 1.5B this year.