I don't take any analyst seriously. They are not investors. Why they have jobs? Beyond me. The time horizons on their calls? Beyond me.
But one thing she mentioned was that they do surveys every year on teen girls in middle school and high schools across the country and ask them questions about what they believe they will go out and buy in the coming year; which brands they like the most.
UGGS came in 4th behind number 1 Nike, number 2 steve madden, forgot number 3. Number 4! Fad? How?
Which is the whole point? The shorts thesis of this brand not being as popular as ever and actually a FAD....just bogus.