because iphone reviews are in? Is this guy for real? The company offers no major competitive advantage over other phones anymore and their is no way to demand a premiem anymore when similar products from android and samsung come out.
Market is all about GROWTH and Apple is a horse stuck in mud...there is nothing they have said they are coming out with that offers growth.
Deckers on the other hand...UGG PURE=growth to bottom line over the coming years, new store growth, new product growth. G R O W T H. MArket pays PREMEIUM for GROWTH. HIGHER PE.