The great myth that taking a profit is always good. Total garbage. The only reason to sell a stock is if you have information that leads you to believe that the company is in trouble and that the stock will go down. This person who took a profit on DECK is assuring that he or she cannot make a killing on this stock. Very stupid, unless he or she has information indicating the stock is headed lower.
The key to great gains is holding until there is a good reason to sell -- other than to take profits.
It is totally wrong to congratulate a fool who sells a good company's stock -- as stupid as the fool who sells the stock prematurely.
What I'm more interested in knowing is where does person believe they are going to make even more money in the long run compared to this stock over the next 3-5 years?
MAnagement sees double digit profit margins due to UGG PURE.
More stores opened, offering international growth.
Tremendous cash flow today compared to valuation before UGG PURE has its effect.
Tremendous insider ownership.
Popular brand for more than 10 years now, offering growth again.