I look at 1, 3, and 5 year charts of under armour and other companies like starbucks.
You see, those two companies are at all-time highs or near it today.
Why? Bcause they are growing companies with decent cash flow(starbucks at least, UA is pure speculative growth play).
If you look at the charts, there are always sell-offs. Lots of things happened the last 40 months. We had the oil spill and debt ceiling shenanigans, etc. The world kept on turning. This is all noise.
A year from now there will be other probems but UGGS will still be in bsuiness and in more markets.
The short term algorithm plys that occur on days like today on no volume, won;t matter at a new all-time high.
Just a game of money X TIME and I already have experienced the stupid game.