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Deckers Outdoor Corp. Message Board

  • advisorydoc advisorydoc Nov 5, 2013 10:20 AM Flag

    The mysterious future of HOKA ONE ONE

    .... to me this one is a mystery

    the shoes are indeed great... i not only wear em for running.... they are great walking shoes... when someone tries them on they will immediately notice something amazing...

    so now the mystery or i should say mysteries

    -- the only ones buying them at this point are the ones that have heard about them through word of mouth --where is ANY MARKETING EFFORT?
    -- the only ones who can buy them at this point are the affluent (at $160 and up or so per pair they are out of the range of the typical running shoe purchaser-- the cost is prohibitive for most) -- WHY NOT COME UP WITH A SHOE THAT THE AVERAGE JOE COULD AFFORD?
    -- unlike many other shoe companies they have garnered running community credibility, but why is the company not harnessing that credibility to expand to other running products..... you can see someone wearing a HOKA t-shirt in their photos of runners but there is no ability for a HOKA runner to buy a HOKA t-shirt on their website. no socks. no running shorts. i recognize they are a niche company at this point in the Decker's umbrella. but with deckers behind them now, why not offer a wider range of product? WHY NOT?


    those are just a few of my queries about HOKA..... i have done my best to spread the word about them... but Deck has a ways to go and needs to figure out how to grow this line...

    doc ufood

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    • advisorydoc: DECK only bought Hoka about two years ago. It's still in diapers, I have complete confidence in Angel to guide this into a major brand. That is what he loves to do, and he will do it. Meanwhile, in my opinion what we know about this brand gives us an edge on others who think they understand DECK.

      However, I do not believe Hoka will ever be a lower-priced brand. On that subject I differ with you. DECK likes to own only up-scale brands, and I agree with this strategy.

      If you reply to this message, I probably won't have time to respond the rest of the day.

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