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Deckers Outdoor Corp. Message Board

  • questioncnbc questioncnbc Jan 14, 2014 2:46 PM Flag

    Angel Martinez/IXR conference

    - Mentioned UGGS have been around for 35 years, but came on to the scene in 2004(a decade ago) and had JUST 100M in sales in 2004 compared to over 1B today and growing

    -Mentioned 30% of sales comes from international market TODAY with lots more runway

    -Visibility of UGG brand remains strong; one of the most popular and beloved footwear brands in the USA and growing in china of which they have only been in for a few years

    -Store experiences are being upgraded and seeing tremendous results

    - 2013 ended with 113 stores, more than 200 forecasted by 2015

    -Company hiring the right people to continue growth with recent hires in the last 10 months

    -opening stores with less capex requirements going foward

    -Continue to invest in E-commerce, global expansion and technology, UGG BY YOU,

    -Developed program DTC 360 to develop better relationship with consumer

    -Growth will come from e-commerce, new markets, etc

    -Europe has rebounded nicely in 2013 and some strong growth in France, a relatively new market for UGGS

    -Opening stores in key cities in continental Europe

    -Growth oppurtunities with TEVA, Sanuka, and Hoka


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    • Angel did stress that he sees importance in the other brands that some don't care much about(like myself, guess he's calling me out ;) and its importance for the comapnies future success and growth.

      So, the company is RELISHING in the success of UGGS but is turning some attention into making the other brands much more relevant as well.


      • 1 Reply to questioncnbc
      • Angel mentioned he has been at Deckers for 9 years, he has not bee more excited for the company, the company has never been in a better position, that despite facing some problems the last few years(sheepskin, warm weather) the company has rebounded and what doesn;t kill you makes you stronger, company has never had better talent.

        This is a guy you want leading your company. No, not a cheerleader like myself though it is fine, but someone who likes what he does and is excited about the future and has handled tremendous adverisity the last 3 years, and owns 349,000 shares to boot so he is mor einvested than virtually anybody else.

        To the moon..


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