It is priced in. what don't you see?? Martinez and his cast of managing fools are running this once promising company into the ground. The S&P is up over 50% in the last 2 years...this stock is down. PITIFUL!
My only concern is on guidance... I think there's a better than 75% chance they beat earnings by a significant margin, but I'm worried that the majority of people who WOULD have bought their products already did... and the company may taper forward guidance as a result... we've seen all too often a copy come out with great earnings only for the stock to be down the next day because FG was negative.
So 25 months ago.....UGGS is a fad. Sheepski is up 80% over 2010 prices, at all-time highs. Reveues decline 10% YOY. Warm weather, etc.
Now.....DTC is up 14%, revenues are at all-time highs. Total revenue groth is up 9% YOY. There are 15% less shares than 25 months ago. There is 18% reduction in sheepskin costs. There were NO CANCELLATIONS in 4th quarter and re-orders, clearly not a fad.
Market playing everyoe for a fool looking for cheap shares. Jut the way they do it.