Considering that both companies combined have free cash flow of -38 compared to Deckers 177. Yet Deckers somehow only trading with a 19 PE with projected double digit increase in revenues and those companies having declines in both revenues and earnings growth.
I would actually agree - the money to be made on this is with the selling of the options - as I have said before, covered calls are very profitable on this. Thinking about grabbing 1000 shares tomorrow and selling the weekly either at the money or just in the money. But then again I am unemotional on this style of trading - I don't mind the stock being called away and it is an easy way to make 1-2%/week.
In 6 months you have been convinced at almost $90 and then at $74. You need a 12% move just to get back to $90. The market roared and this stock sunk on the best year in years. I hope it gets back to $90 soon but I may be tough.