getting beat by competetion, facing declining revenues, increased competetion.
Petsmart, which isn;t in the same industry as us, is facing competetion from online competiton. Despite the stock coming down and looking cheap(imo value trap at the moment), the stock is not worth the risk until we get more information that online competetion isn;t as big a threat when it comes to pet food(not likely, but possible).
Until then its a no touch. With Deckers, we know the consumer loves the product. We know the core classic is just a third of UGG sales as other innovations/designs take up more sales. We know the company is being competetently managed and has survived and come out stronger a perfect storm of rising sheepskin costs and warm weather and low interest rates.
going foward, having this information and a amangement that got us through it....this is a huge plus. Again, market underappreciating a great brand/company wwith increasing cash flow.