Company has so many options in front of it.
1. Can inititate a dividend of 1% or 30M/ year.
2. Can inititate an increase in buyback.
3. Buyout another brand and add more cash flow.
So many options....6.45M shorts NEED TO COVER.
correction. Covering has already commenced. 1M shares covered in the last 30 days. 5.5M to go.