I'm in the telecommunications business and from what I see the lanscape is changing rapdily. Landline phones are becoming extinct, hard copy books are on the run, phones are small computers, who knows what's next. What may seem as small and trivial today may become center piece tomorrow. EGHT appears to be a company that may have hit a sweet spot at the tight time. Timing is everything. Connecting devices with a common protocal may be whre things are going. Like anything we are in throngs of change, no guarantees. That's what makes it so inticing.