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Craft Brew Alliance, Inc. Message Board

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  • trader.quick trader.quick Nov 17, 2010 1:23 PM Flag

    Very simple.

    Hook is just an Insurance policy. If the economy tanks and people gravitate to cheap beers instead of craft beer then they will cut hook of line. If craft takes off then they buy them out cheaply, if hook decides to fight cheap buyout then they cut distribtuion agreement. Right now nothing is clear about the econmy that is why no buyout. We could see a double dip or hook fizzles like jones soda. INbev on the fence watching with humor.

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    • Trader, I agree about the insurance policy, but not against cheap beer. Craft is here to stay as SAM's growth numbers indicate in a bad economy. You may be right that INBEV is just testing to see if HOOK is worth buying or see if it is another Jones.

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