what good are analysts that downgrade a stock after it has already tanked?
a price target of 13 is still far above the current price of the stock.
this company needs new senior management - the ceo, cfo and cmo should all be shown the door.
cafepress should be able to net at least $3 million a quarter (and I'm not talking about non-GAAP, which is just a way to pretend that expenses dont exist). the company sells shirts for $18 that it costs $5 max to make. many of their other product categories are also highly profitable from a gross margin perspective. quite frankly, there is no good explanation for their cost structure except largess and waste.
i believe i recall that they grew employees from 400 to 650 over the past year, a 50% increase, but revenues are up just 26%. they need to go through a round of efficiency improvements and cost-cutting and layoffs (companies like GE cut the bottom 10% every year) in areas that are not core to generating revenue.