It has nothing to do with pump and dump. Willie Gault is just the same marketing model used with Tiger and FUSE. Not saying Tiger is a Willie Gault but all it takes is news like this and that erodes the confidence of some buyers to wait, and encourages a few holders to sell. At the margin a micro cap stock like this feels the full brunt. I sold on the news, I had to as the only reason I was in it was because it will get marketing appeal from tigers endorsement, now that appeal will be questioned until Fuse has a product, it yet has no product so my reason to own stock was left with nothing. If they get a viable patent i will look at it again but until then the sellers will rule this stock.
Tiger Woods would have to be the most stupid athlete ever to get involved in a "scam" after having gone through all that stuff before. It would not be in his best interest to make a move like this when he is still trying to get momentum.