So pixelworks the only company on the planet that makes 4k parts? Go to AVS Forums and search the term 'pixelworks'. AVS forums is THE place to discuss high end audio and video on the net. See how often pixelworks is mentioned, and in what context compared to sigma or any other number of companies. Usually pixelworks is mentioned in the same line as some low-end costco brand TV. If Apple is looking at using them in their TV, then they are trying to hit a lower end market, which does not seem to make sense for Apple. Good luck with your $40 dream though.