Us shareholders should support the company by buying their products.. I just bought a couple of bottles of
Clorox today (On sale and coupon) and a couple of bottles a few weeks ago. I also always buy Fresh Step cat litter which is by far the best. My only negative thought on the Clorox is that they went to this concentrated formula so shoppers see the price and size and then go buy the competitor's bottle which is twice as big and a whole lot cheaper! What were you thinking? More is better!
On the other side of the case you make about more is better, are the fact that the competitors that still have the larger bottles will likely (but maybe not) be forced by retailers to at some time reduce the size of their bottle as well. The warehousing cost for the retailers will be an issue, not to mention the shipping cost from the warehouses to the stores.
Yea it might look like more but the majority will understand what concentrated means.
Also consider the huge savings in shipping cost for CLX in plastic used in the smaller bottle, and the savings in shipping cost, etc. These savings can be used to strengthen the dividend, not take price increases (to remain more competitive), etc.
Just a couple of thoughts.
Been waiting for $80 and change to add and missed it this morning, oops.
I missed the bargain basement price this morning also. I have to learn that when I see the futures down so much, I should get the price right at the open or shortly thereafter because it usually starts coming back as the day goes on. In this market anyway.