BB already placed their first order with Rentrak. It is bigger than any order ever recieved for ALL stores combined!
BBs test order (before Rentrak, done direct to test the concept) was for 500,000 copies of Air Force One. That is equal to 2 months business at Rentrak. In the past year Rent shipped 3,000,000 copies total of all movies.
The impact will be imediate and it will be huge.
who will pay to retrofit possibly 1000's of block
buster stores with the ppt daily reporting
computer systems and software.
also it will take some time before rentrak realy
sees income from blockbuster while all stores
are on line.