The stock price is in a meltdown right now. By the end of March 2013, the stock price will drop to below the $370 mark, no matter what Apple does unless they announce a totally new revolutionary product. Adding bells-and-whistles to the I-Phone will not do. Tim Cook wasn't able to do any damage control, if anything, he made the situation much worse. Again, it is appropriate to ask, if Apple isn't a hardware manufacturer, exactly what is it? A fruit stand?