I have never been in a store but the online selection seems to be rather cheap stuff. I don't see much of anything that you couldn't find at a cheap discount store. Maybe there is a niche for that but I think they are missing on some of higher end shoppers. Correct me if I am wrong.
I belong to a strange site (inboxdollars) that pays you to look at emails and related things. A coupon for Big % came up on one of the emails. It wasn't the best site, but they are saying they are working on it.