i do not place mov in high end watch prices . they have different brands . their concord name sells to mid high to high . their ebel brand similarly.their movado watches low high to mid high. they also produce under name brands for third parties . very shrewed business people.
I have a feeling other people will sign on to the Movado distribution and name.. as long as they don't hurt the brand.. they will be great with the Coach brand too.. well the watches are alot more expensive than I can afford.