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  • he.pennies he.pennies May 30, 2014 10:22 AM Flag

    Bill to put warning labels on sugary drinks passes CA Senate

    The measure would put California in the vanguard of a growing national movement to curb consumption of liquid sugar.

    A bill to require sugary soft drinks to carry labels warning of obesity, diabetes and tooth decay passed the California Senate on Thursday, the latest move by lawmakers nationwide aimed at persuading people to drink less soda.

    The legislation next goes to the state Assembly, where it is likely to continue to face an ongoing tug-of-war battle between the U.S. food and beverage industry and public health officials, who have lobbied for the measure. Governor Jerry Brown would then have to sign it into law.

    If implemented, the measure would put California, which banned sodas and junk food from public schools in 2005, in the vanguard of a growing national movement to curb the consumption of high-calorie beverages medical experts say are largely to blame for an epidemic of childhood obesity.

    “Liquid sugar is a significant and unique driver of obesity, preventable diabetes, and tooth decay,” said Democratic state senator Bill Monning, author of the bill. “Some people accuse this [bill] of nanny governing and yet it is the government that’s responsible to protect the public health and safety of its people.”

    Big things coming for the stevia market... get in while it's still early

    Sentiment: Strong Buy

 
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