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Fresh Del Monte Produce Inc. Message Board

  • LeonMusa LeonMusa Mar 7, 2012 3:24 AM Flag

    shelf space

    At Del Monte Fresh Produce NA, Coral Gables, Fla., though, marketing vice president Dennis Christou is slightly less optimistic. He said he anticipates fluctuating global demand will continue to result in fluctuating prices through 2012.
    However, Christou said the biggest challenge in banana marketing doesn’t relate to pricing or supply. It all comes down to shelf space, he said.
    “Bananas are constantly competing with new produce varieties,” Christou said. “Because bananas are such a staple item, our challenge is to continuously remind consumers that bananas can be a fresh and exciting product.”

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