Over 32million players for each top game for each month, worldwide. 1 to 3 percent of those players per game will pay cash for ingame items per month of play. You do not think that is profitable. Also, try zynga poker on the ipad. If they implement legal gambling with that platform, they will attract even more players.
It's a television commercial. With this cartoon leprechaun, and all of these children are trying to chase him, "Hey, leprechaun, leprechaun man, we want to get your lucky charms." Oh! And there are these little tiny pieces of mashmallow just stuck right in the cereal. So when the kids eat them they think, "Oooh this is candy, I'm having fun