While I am stuck long on this and believe there are compelling long term reasons to own this stock, it is obvious why this stock has tanked and all of Wall St with the exception of the Cowen analyst got this wrong.
ZNGA management was and is horrible.
All of what you wrote are possibilities but even ZNGA knows the rest of the year is going to suck and why they seriously cut earnings outlook.
Let me remind you that it was once in the mid .20c and was cut to a .04 to .09 range.
OUCH and double OUCH.
That's like Zynga (the actual dead dog) biting Mark in the nuts and not letting go.
One can only hope that the change of management at the top is what will get this company rolling again.
And we better hope that there isn't an exodus of talent due to the mess management has created so far.
As I stated before, Mark should be royally embarrassed. He's starting to look like Bernie Madoff, imho.
He's caused many people to lose many millions of dollar. His trust factor is teetering on 0 right now.
Game popularity doesn't mean crapola if the million of eyes playing their games are not generating significant revenue growth.
It's why Znga needs to really hit a homerun in the gambling sector if it wants to survive and make money for its investors.
Znga needs to execute because right now, they can't even execute a fart properly.